Newsletter - August 2026 | Microinsurance Network

Feature

Beyond the brochure: Colombia’s approach to microinsurance financial education

Financial education in insurance is often reduced to leaflets, product information and sales messages. But can these approaches really help people understand risk and make informed decisions? In Colombia, Viva Seguro, a financial education initiative led by Fasecolda, the country’s insurance association, has taken a different approach. The programme combines targeted education, behavioural insights and digital engagement to help people better understand risks and make informed decisions about insurance. From workshops and radio programmes to interactive tools and social media campaigns, Viva Seguro has evolved to focus not just on raising awareness, but on influencing behaviour. Explore what Colombia’s experience can teach the wider inclusive insurance sector about making financial education more effective.