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What you see is not always what you get: could certification help build consumer (and investor) confidence?

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As consumers, we rely on a sometimes bewildering array of certifications and quality assurance standards from fair trade to organic, from ethical fashion to sustainable timber. We want to be sure that we’re getting value for money and a certain level of quality.

Yet when it comes to complex, technically sophisticated and intangible products like index insurance, evaluating quality is a much tougher call. In some cases, consumers simply don’t know...

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