The Microinsurance market in Senegal, in Microinsurance: What do we know?

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Today, regulatory supervisors, governments, public and private donors, and stakeholders in the insurance market are committed to improving access to insurance products. New legislation on microinsurance, sound policies conducive to the development of insurance markets, and the growing activity of traditional insurance and reinsurance companies in this field are clear signals in this direction.

Is it all about the money? A randomized evaluation of the impact of insurance literacy and marketing treatments on the demand for health microinsurance in Senegal

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In Senegal mutual health organisations (MHOs) have been present in the greater region of Thiès for years. Despite their benefits, in some areas there remain low take-up rates. For this study, an insurance literacy module was used to communicate the benefits of health microinsurance and the functioning of MHOs to a randomly selected sample of households in the city of Thiès. The effects of this training, and three cross-cutting marketing treatments, are evaluated using a randomised control trial.

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