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Instinct or insights? Why inclusive insurance needs customer-centricity

In an environment where millions worldwide are facing an economic squeeze, how should insurance providers respond? Inclusive insurance providers, like other businesses, need to keep their customers informed and engaged - and pursue an approach whereby the customer is at the heart of their business development strategy. By using customer insights and data effectively, businesses can not only grow but crucially deliver relevant and timely insurance solutions to help close the people protection gap.


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