Creating a simplified, low-friction customer experience - whether that means taking premium payments directly from a customer’s mobile wallet or automating claims processing - is often seen as one of the keys to scaling up microinsurance among low-income populations.
“For lower income consumers, scale is reached profitably when you can combine technology with a human touch,” says Mathilda Ström, Deputy CEO of BIMA. “Technology is required for a simple, registration process, affordable and...