Report of Insurance Awareness Campaign

Description: 

The report, based on a survey of 30,200 respondents over India, explores underlying trends in customer awareness levels and their implications on insurers. The study generates as well a socio-economic profile of insured and uninsured population and compares how they perceive insurance differently. This investigation intents to inform insurers about the range and complexity of insurance awareness issues, and also aims to reach those with limited knowledge of insurance and to provide a comprehensive picture of the awareness scenario across the country.

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Author: 

Anushree Sinha, Rajesh Jaiswal, Barun Deb Pal, Kalicharan Shukla

Publisher: 

Insurance Regulatory and Development Authority

Number of pages: 

148

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