The e-learning course Certified Expert in Microinsurance provides participants with an understanding of the target market, marketing strategies and distribution channels to be successful with microinsurance product proposition.
Frankfurt School of Finance & Management with the support of the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, on behalf of the Federal Ministery for Economic Cooperation and Development (BMZ) is introducing a course aimed to provide insights on how microinsurance can benefit low-income populations and help organizations (e.g., banks, MFI, insurance companies and brokers) to tap into a new, high potential market segment.
The School has designed this international e-learning programme tailored to insurance, microfinance and bank practitioners world-wide and is implementing a first pilot jointly with the Ghana Insurance College (GIC) as partner in West Africa.
The 6-month certification course is designed to allow for part-time study with flexibility to follow one's own schedule. The content is deisgned to helps improve daily job performance and institutional perfomance.
Module 1: Introduction to Insurance and Microinsurance
Module 2: The Microinsurance Client
Module 3: Microinsurance Products
Module 4: Marketing Communication and Financial Literacy
Module 5: Sales and Distribution (Partnerships)
Module 6: Client Relations Management and how to ensure client access