In October 2012, six years after its launch as a pilot product in Indonesia, Payung Keluarga reached the mark of one million active insured. Payung Keluarga, which means Family Umbrella in Indonesian, is a credit life product that Allianz Life Indonesia has designed to fulfill the needs of micro borrowers who take loans from Microfinance Institutions (MFI). The aim of this case study is to highlight the driving factors behind PK’s success, and also to draw lessons that Allianz Indonesia has learned along the way. In Indonesia, there are more than 50,000 MFIs. They serve a market that comprises more than 52 million small entrepreneurs in the fourth most populous country in the world with an estimated population of 250 million. This represents huge business potential, not only for credit life products such as Payung Keluarga (PK) but also for other microinsurance products. Allianz sees the success of reaching one million customers with PK as a first entry point for distributing a wider range of microinsurance products.
Allianz Life Indonesia