Mapfre Seguros: Retailer microinsurance distribution in Brazil

Description: 

This case study focuses on Mapfre’s alternative (retailer) distribution channels, an area that has seen particular innovation in the Brazilian context. The success of Mapfre’s retailer distribution model has long served as a benchmark in the microinsurance community. The lessons learnt from Mapfre’s experiences – both failures and successes – are shared in this case study. Lessons from this case study. This case study highlights the experience of Mapfre Seguros as well as that of its partners in the microinsurance market.

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Author: 

Herman Smit and Anja Smith

Published by: 

  • Other

Publisher: 

ILO and Cenfri

Number of pages: 

21

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