Is it all about the money? A randomized evaluation of the impact of insurance literacy and marketing treatments on the demand for health microinsurance in Senegal

Description: 

In Senegal mutual health organisations (MHOs) have been present in the greater region of Thiès for years. Despite their benefits, in some areas there remain low take-up rates. For this study, an insurance literacy module was used to communicate the benefits of health microinsurance and the functioning of MHOs to a randomly selected sample of households in the city of Thiès. The effects of this training, and three cross-cutting marketing treatments, are evaluated using a randomised control trial. The study finds that the insurance literacy module has no impact, but that our marketing treatment has a significant effect on the take up decisions of households.

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Author: 

Jacopo Bonan, Olivier Dagnelie, Philippe LeMay-Boucher, Michel Tenikue

Publisher: 

ILO

Number of pages: 

22

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