This case study on innovative microinsurance distribution analyses the case of an agriculture input supplier who purchased a blanket insurance product that insured an agreed value of seeds against low rainfall in the sowing season. The company, leveraging its robust marketing channels, passed on the benefits of this cover to farmers who purchased the seeds in small pre-packed quantities. The insurance cover was bundled with the seed packets, covering the extent of its cost. Thus, a mainstream insurance product, without much hassle, was translated into a microinsurance cover.
Centre for Insurance and Risk Management