A literature review identified a number of barriers that restrict potential clients from joining health insurance schemes in developing countries. Among those, the “literacy gap” i.e. the lack of knowledge about insurance was found to be an important one. In Bangladesh, studies on knowledge about health insurance are not readily found. However, there are indications of a “literacy gap” concerning health insurance, its mechanism and utility. The aim of this study is two-fold, first, it is to assess the impact of educational intervention on knowledge, attitude and willingness-to-pay for health insurance using occupational solidarity and then, to explore the views of relevant actors on occupational solidarity-based health insurance.