Guidelines for Market Research on the Demand for Microinsurance

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This paper states that the demand for microinsurance grows out of the risks and risk management strategies of low-income households. It asks several questions, like for example, What risks do poor people face? Or How do they manage these risks?

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Author: 

Cohen, Monique, Sebstad, Jennifer, and Elisabeth McGuinness

Published by: 

  • Microinsurance Network

Publisher: 

USAID / CGAP Working Group on Microinsurance

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