A number of health microinsurance (HMI) practitioners, primarily in the Indian subcontinent, have begun to experiment with offering value-added services (VAS), services provided by HMI schemes to enhance the appeal of a basic health insurance product to low-income families. This research paper explores what value-services can be added to HMI to increase sales and achieve an improved claims experience, adequate enough to offset the incremental costs of the VAS. The findings of this report are...